When we first walked into the workshop of London shoemaker John Lobb we were overwhelmed with the sense of craftsmanship and history.
Brand story promo
We were very fortunate visually that the workshop is beautiful, there is something very engaging about seeing people make things with their hands. When the current John Lobb started telling us the fascinating brand story making the film was easy.
The result is a great example of how a brand can use it’s own heritage to engage people and grow advocacy.