Jaguar customers and sporting celebrities rubbed shoulders as they competed in various driving challenges during an invite only track day.
“The brief was very challenging as the film had to capture the brand essence and its attributes. What Ceri and Will produced was outstanding and reflected what Jaguar is all about. They were flexible, creative and always went the extra mile and that is what us Agencies need.”Jaguar.
Brand stories - Youth
We created several versions of the film to talk to the different target communities. We created an aspirational youth focused YouTube version.
Brand stories - Speed and Action
We also created several versions for automotive bloggers to build stories around, these concentrated on themes such as speed, action and pro drivers.